FEATURES
Magnificent mums
Delight your customers with beautiful potted and spray mums.
by Cynthia L. McGowan
STORE PROFILE
The Hills Market:
Connecting with customers
This gourmet store’s floral department thrives by building
relationships.
by Cynthia L. McGowan
Bouquets seen at the show
The designs on display at The Super Floral Show reflected the
latest trends in color and styles.
South America: Overcoming
challenges
Colombian and Ecuadorean growers are looking for solutions to
stay competitive as ongoing trade issues affect the floral
industry.
by Amy Bauer
“MERCHANDISING AWARD OF EXCELLENCE”
CONTEST
2007 Honor Award winners
Floral departments are recognized for their outstanding theme
development, signage and color harmony.
by Monica Humbard
Calling for entries
Send us photos of your favorite displays for the 2008 contest.
Fresh Summit offers new ideas
Expanded floral workshop and the latest in care and handling
research are among highlights at PMA gathering.
PLANNING AHEAD: EASTER
Six months out: time to order
Help customers hop on down the bunny trail with sweet Easter
gifts.
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Foliage Plant of the
Month
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September 2007
Departments
perspective
Your best customers
calendar
Merchandising ideas and planning tips
industry talk
Pam Danziger, president of Unity Marketing
merchandising merit
Versatile display
hot options
Witches for Halloween
workbench basics
Securing add-ons
cut flower of the month
Chrysanthemum
blooming plant of the month
Dendrobium orchid
foliage plant of the month
Plectranthus spp.
"merchandising award of excellence" entry form
new products
bulletin board
classifieds
ad index / editorial source
guide
pam’s journal
Capture everyday sales
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