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september 2007  vol.20 • no.9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

FEATURES

Magnificent mums
Delight your customers with beautiful potted and spray mums.
by Cynthia L. McGowan


STORE PROFILE
The Hills Market:
Connecting with customers

This gourmet store’s floral department thrives by building relationships.
by Cynthia L. McGowan

Bouquets seen at the show
The designs on display at The Super Floral Show reflected the latest trends in color and styles.

South America: Overcoming challenges
Colombian and Ecuadorean growers are looking for solutions to stay competitive as ongoing trade issues affect the floral industry.
by Amy Bauer


“MERCHANDISING AWARD OF EXCELLENCE” CONTEST
2007 Honor Award winners
Floral departments are recognized for their outstanding theme development, signage and color harmony.
by Monica Humbard

Calling for entries
Send us photos of your favorite displays for the 2008 contest.

Fresh Summit offers new ideas
Expanded floral workshop and the latest in care and handling research are among highlights at PMA gathering.


PLANNING AHEAD: EASTER
Six months out: time to order
Help customers hop on down the bunny trail with sweet Easter gifts.

 


Foliage Plant of the Month
 



September 2007
 
Departments

perspective

Your best customers

calendar
Merchandising ideas and planning tips

industry talk
Pam Danziger, president of Unity Marketing

merchandising merit
Versatile display

hot options
Witches for Halloween

workbench basics
Securing add-ons

cut flower of the month
Chrysanthemum

blooming plant of the month
Dendrobium orchid

foliage plant of the month
Plectranthus spp.

"merchandising award of excellence" entry form

new products

bulletin board

classifieds

ad index / editorial source guide

pam’s journal
Capture everyday sales
 

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