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  • AMERICANS WILL SPEND MORE ON HALLOWEEN THIS YEAR
    The National Retail Federation (NRF) is forecasting that Americans will spend $7.4 billion on Halloween this year, a 7.2 percent increase from 2013, with costumes at the top of their shopping lists.
    (Click here to read more.)

  • “I HEART FLORISTS” SWEEPSTAKES
    BloomNet has created an opportunity for you to share why you love being a florist, and you can win prizes when you do.
    (Click here to read more.)
  • AFE PARTNERS WITH FUNERAL DIRECTORS ON NEW STUDY
    The American Floral Endowment (AFE), through the Floral Marketing Research Fund (FMRF), is conducting a study with the National Funeral Directors Association (NFDA) to provide insight about how to improve the working relationship between florists and funeral directors and promote the many benefits of flowers and plants. (Click here to read more.)
  • AIFD SEEKS YOUR INPUT
    The American Institute of Floral Designers (AIFD) is exploring the possibility of making the Certified Floral Designer (CFD) designation more accessible to floral designers, and the organization wants your input.
    (Click here to read more.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2012 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
 • customer service
 • personnel issues
 • design
 • care and handling

We reach more than 13,000 print subscribers every month, and even more through Facebook, Twitter and our website. At Super Floral, we've got the industry covered.


Preview our
September 2014 Issue








 
   




 




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Florists' Review Enterprises, Inc.