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  • AIFD WOWS CHICAGO
    More than 850 floral designers blew into the Windy City in early July for the American Institute of Floral Designers (AIFD) 2014 National Symposium. (Click here to see images of the “American Floral Trends Forecast 2014-15” program, which was sponsored by Florists’ Review and BloomNet / Napco, with support from Smithers-Oasis Company, Design Master Color Tool and NORCAL.)
  • AMERICAN GROWN FLOWERS CAMPAIGN IS LAUNCHED
    Flower farmers from all over the U.S. have banded together to launch the American Grown Flowers campaign. The official launch took place on July 1.
    (Click here to read the whole story.)

  • KENNICOTT AND NORDLIE MERGE
    Kennicott Brothers Company and Nordlie Inc. will merge on July 31.
    (Click here to read the whole story.)

  • BREAKTHROUGH IN CUT FLOWER VASE LIFE
    Researchers at the National Agriculture and Food Research Organization in Tsukuba, Japan, have uncovered the gene they believe is responsible for the aging of flowers.
    (Click here to read the whole story.)



This chart is a live feed that tracks the current stock prices of the seven publicly traded businesses in Super Floral's "Super 10" supermarket companies, as ranked by 2012 sales. 

Walmart WMT
Costco COST
Kroger KR
Safeway SWY
Ahold USA AH.AS
Delhaize DEG
Supervalu SVU



Super Floral
magazine is a business publication for the supermarket and mass market floral industry. We are committed to providing information and strategies to help sell more products, enhance business efficiency and
increase profits.

Our team of experienced writers offer expert information on these topics and more:

 
• sales and merchandising techniques
 •
industry trends and consumer statistics
 •
marketing strategies
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 • design
 • care and handling

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July 2014 Issue








   




 




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Florists' Review Enterprises, Inc.