Super Floral Retailing

Tops Acquires Penn Traffic
The bid by Tops Markets, LLC to acquire the majority of the assets of The Penn Traffic Company was approved last week by the U.S. Bankruptcy Court in Delaware. (Click here to read the whole story.)
1-800-FLOWERS.COM sells struggling category
1-800-FLOWERS.com completed the sale of its Home and Children’s Gifts division, which had reported declining revenues since 2006 according to the company’s annual reports. (Click here to read the whole story.)
New Trade Fair in Holland
HPP Exhibitions, a Dutch trade show organizer, will launch its newest event, the International Floriculture Trade Fair (IFTF), Nov. 3-5, in Vijfhuizen, Netherlands. (Click here to read the whole story.)
FedEx to Deliver ProFlowers on 2/14
ProFlowers has contracted with FedEx to deliver ProFlowers orders on Valentine’s Day Sunday. (Click here to read the whole story.)

Super Floral Retailing magazine is a monthly business publication for supermarket, mass-market and other high-volume florists. Each month we provide information that will help build floral business on:

sales and merchandising techniques
care and handling
design
personnel issues
customer service
industry trends
marketing strategies

Super Floral Retailing is committed to providing information and strategies to help sell more products, enhance business efficiency and increase profits. Our magazine reaches 16,200 qualified subscribers every month.