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november 2006  vol.19 • no.11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


A fresh approach
Utah’s Harmons gears up for the future with a commitment to floral.
by Cynthia L. McGowan

Ready to sell
Suppliers make revisions to the ready-made arrangements category to better serve retailers and consumers.
by Monica Humbard

Garden trends for 2007
Discover what outdoor products customers will want to buy next spring.

Top picks for spring plants
Increase interest in your bedding plant program with these exciting new selections.
by Cynthia L. McGowan

Winning ways
Weekly contests improve displays and increase sales.
by Monica Humbard

PLANNING AHEAD: Mother’s day
Six months out: time to order
Make sure mom is pretty in pink with this low-maintenance holiday display.


A fresh approach

November 2006


The power of flowers

Merchandising ideas and planning tips

industry talk
Bruce Butterfield, market research director for the National Gardening Association (NGA)

merchandising merit
Home for the holidays

hot options

Holiday finishing touches

floral trends
Verdant mix

workbench basics
Fruited designs three ways

cut flower of the month

blooming plant of the month
Miniature carnation

foliage plant of the month
False aralia

new products

bulletin board

“merchandising award of excellence” entry form


ad index / editorial source guide

pam’s journal
Grow your garden sales

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