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may 2006  vol.19 • no.5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


All-purpose Alstroemerias

These long-lasting beauties can be sold on their own by the stem, in gorgeous bunches, in eye-catching arrangements and as potted plants.
by Amy Bauer

Store Profile

A fresh perspective
Price Chopper is committed to offering only the “Best in Fresh” to its floral customers.
by Cynthia L. McGowan

Get the most from cross-merchandising
Experts’ strategies will increase floral exposure throughout the store and enhance displays within your department.
by Monica Humbard

Super Floral Show & New Products Preview

Added value at The Super Floral Show
New owners offer fresh features and bring back favorites.
by Cynthia L. McGowan

Super Floral Show sneak peek
Check out the new products everyone will be talking about in Salt Lake City.


Are you game?

May 2006
Offering great service

Merchandising ideas and planning tips

industry talk
Bob Callahan, director of The Super Floral Show

merchandising merit
Promotion hits a home run

hot options
Balloons for great dads

floral trends
Are you game?

workbench basics
Alstroemerias - Bound to please

cut flower of the month

blooming plant of the month

foliage plant of the month

planning ahead
Thanksgiving display

bulletin board


ad index / editorial source guide

pam’s journal
A crucial 15 percent

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