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january 2010  vol. 23 • no. 1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Legacy of floral success
Nearly 60 years after first offering flowers, Save Mart continues to wow customers with top service and selection.

The state of the industry
Is the recession over or not? And what effect has it had on our industry? Stan Pohmer provides his annual analysis and looks at the year ahead.

Valentine’s Day creativity
Floral departments demonstrate their salesmanship in these entries to the 2009 “Merchandising Award of Excellence” contest.

Reaching the new generation
Tips and insights into marketing floral products to a new group of young consumers.

New poinsettias for the 2010 holidays
Rich reds and vibrant alternatives will excite customers next season.


January 2010

In praise of praise

Merchandising ideas and planning tips for the next six weeks

industry talk
Category management

hot options
Red roses for Valentine’s Day

design of the month
Get wired

workbench basics
Easy does it

cut flower of the month
Queen Anne’s lace

“merchandising award of excellence” entry form

new products

bulletin board


ad index/editorial source guide

critical mass

Valentine success

Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.