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table of contents

August 2017 / vol. 30, no. 8 / www.superfloral.com  departments

                                    24                4	 perspective
                                    36              	 Merchandising that sells

                                                      6	 planning tips
                                                    	 Calendar and merchandising ideas

                                                      8	 design of the month
                                                    	 Summer sheaves
                                                    10	 workbench basics
                                                    	 Starring role
                                                    12	 cut flower
                                                    	 Stock
                                                    13	 blooming plant
                                                    	 Campanula
                                                    16	 fresh finds
                                                    41	 classified ads
                                                    	 advertisers index
                                                    	 product source guide
                                                    42	 stats & facts
                                                    	 Back-to-school sales

                                                    features

                                                    14	 The Super Floral Q&A
                                                    	 Up close and personal with care and handling 		
                                                    	 dynamo Gay Smith.

                                                    18	 What Is Amazon Going to Do
                                                    	 with Whole Foods
                                                    	 Speculation abounds, but no one knows for 		
                                                    	 sure. Here are some possibilities.

                                                    22	 Interactive and Transparent Merchandising
                                                    	 Trends and technology that are expected to 	 	
                                                    	 influence the future of floral merchandising.

                                                       24	 The 2017 “Merchandizing Award of
                                                    	 Excellence” Winner and Runners-Up
                                                    	  See this year’s imaginative and original  		

                                                    	 winning displays.

                                                    32	 The Magic of Merchandising
                                                    	 How to transform simple products into
                                                    	 a visual force.

                                                    34	 Displays on a Budget
                                                    	 Five tips for creating dynamic merchandising 	 	
                                                    	 with little or no funding.

                                                    36	 Highlights from the 2017 International
                                                    	 Floriculture Expo
                                                    	 Merchandising Award of Excellence, Flower 	 	
                                                    	 Naming, Iron Designer, Innovation Battlefield, 	 	
                                                    	 new products and more.

                                                       3august 2017 / www.superfloral.com
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