Page 5 - Super Floral > September 2016 Issue
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palettePowerful

A pleasing color combination catches customers’ attention and earns
           Queen’s Price Chopper the title of “Best Plant Display.”

                                         by cynthia l. mcgowan

   Editor’s note: In our August issue, we showcased the display that won Janet Mar-       best plant display
kowicz of Roche Bros. in Millis, Mass., the Grand Award in the 2016 “Merchandising
Award of Excellence” contest, sponsored by Super Floral and Syndicate Sales, Inc.          WINNERS Robin Byrd, AIFD, and
The contest also recognized three displays in the Honor Award categories. This month,        Phyllis Shea
we are featuring the recipients of the Honor Award for Best Plant Display. We will show-
case the Best Vase Display in October and Best Candy Bouquet Display in November.          STORE Queen’s Price Chopper; Overland
                                                                                             Park, Kan.
   This year’s winners of the Honor Award for Best Plant Display, Floral Director
Robin Byrd, AIFD, and Floral Manager Phyllis Shea, of Queen’s Price Chopper                THEME Mother’s Day/Spring
in Overland Park, Kan., put customers in a sunny mood for shopping with their
bright display of yellow blooming plants and turquoise accents.                           are you the next winner?

   The cheery Mother’s Day/spring promotion was right at the front of the store,          Enter the 2017 “Merchandising Award of
greeting customers with its smile-inducing, harmonious color palette. Robin and           Excellence” contest, sponsored by Super
Phyllis offered the plants — mostly Kalanchoes and Begonias — in a variety of             Floral and Syndicate Sales, Inc. We’ll have
stylish containers, and they also included an appealing selection of home décor           more details on entering the contest In our
items. The display showcased the products on shabby chic tables and chairs,               October issue.
giving customers hints of how they could look in their own homes.

12 www.superfloral.com / september 2016
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