Page 9 - Super Floral > August 2016 Issue
P. 9

(opposite page and this page) The large display included plenty of floral selections as
well as items from other departments, including bakery.

(below left) From left, Kelvin Frye, Syndicate Sales; Janet Markowicz, Roche Bros.;
Laura Shinall, Syndicate Sales; and Cynthia McGowan, Super Floral, celebrate Janet’s
win in the “Merchandising Award of Excellence” contest. Janet was presented her
commemorative vase at June’s International Floriculture Expo in Chicago.

Photo: Michael Poliskey/International Floriculture Expo

the winning elements                                                                  the honor award winners
   Elements that helped make the display a winner included:
   THEME Everything about the display said “Easter” to customers. With its bas-          The “Merchandising Award of Excellence”
kets and bunnies, the promotion had a playful feel that enticed customers             contest, sponsored by Super Floral and Syndi-
to stop and purchase the multitude of spring products for sale.                       cate Sales, Inc., recognizes supermarket floral
                                                                                      departments that demonstrate excellence in
   COMMUNICATION Flower-shaped signage, made from paper plates and wooden             floral merchandising. The Grand Award winner
paint stirrers, complemented the theme and told customers about the products.         receives a beautiful commemorative vase as
Easter-themed balloons throughout the department also communicated the                well as airfare and hotel accommodations to
spring message.                                                                       the International Floriculture Expo (IFE). In
                                                                                      addition, representatives of Syndicate Sales
   COLOR Well-coordinated hues of pink, green, yellow and purple were ideal for       conduct a one-day vase giveaway for shop-
the Easter motif.                                                                     pers who buy flowers at the winner’s store.

   CROSS-MERCHANDISING The display offered a variety of products from through-           Three Honor Winners also are recognized.
out the store that fit the Easter theme. The selection included Peeps candy from      Look for articles about the 2016 Merchandising
grocery, gourmet chocolates from cheese and miniature cakes from bakery.              Award of Excellence Honor Award winners in
                                                                                      the September, October and November issues
power of merchandising                                                                of Super Floral.
   Janet, who won an Honor Award last year in the “Merchandising Award of
Excellence” contest for an imaginative St. Patrick’s Day promotion, is a firm be-        This year’s Honor Award winners are:
liever in the power of enticing displays to sell more products and attract impulse
shoppers. “Merchandising is everything when it comes to impulse sales,” she           HONOR AWARD FOR BEST PLANT DISPLAY
reminds. “If it doesn’t look fun and exciting and inviting, customers will just       Phyllis Shea and Robin Byrd, AIFD; Queen’s
walk right by.”                                                                       Price Chopper; Overland Park, Kan.

   On Page 21, Debbie Loche, floral buyer/merchandiser at Roche Bros., discusses how  HONOR AWARD FOR VASE DISPLAY
she encourages successful floral merchandising. sf                                    Diana Dreger, AIFD; Albrecht’s Delafield
                                                                                      Market; Delafield, Wis.
writer: Cynthia McGowan | art director: Mikell Burr
                                                                                      HONOR AWARD FOR CANDY BOUQUET DISPLAY
                                                                                      Stefanie Richwine; Cosentino’s Price Chopper;
                                                                                      Belton, Mo.

                                                                                                  august 2016 / 19
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