Page 10 - Super Floral > July 2016 Issue
P. 10

(above) Plants and home décor items, in hues of yellow and robin’s egg blue, entice  (above) This inviting display is one of six color-coordinated vignettes
shoppers into the floral department at Queen’s Price Chopper in Overland Park, Kan.  in the department. The floral team changes the displays often to keep
(left) The department uses all of its 2,000 square feet, from ceiling to the floor.  customer interest high.

engaging experience                                                                  and have lunch or just enjoy the store,” Robin explains.
                                                                                        Toward that end, the store has amenities that make
   The store, located in suburban Kansas City, is one of five owned by the
Queen family. In addition, there are more than 40 other Price Choppers in            shopping an experience, one that customers want to have
the Kansas City area, and although they are under the same banner, they              over and over. Bright, colorful murals above the specialty
are owned by three other families. All the stores belong to Associated               departments depict Kansas’ rural heritage. The meat de-
Wholesale Grocers, a retailer-owned cooperative with more than 2,600                 partment has vintage lettering that proclaims, “Kansas City
member stores. The banner is not affiliated with the Price Chopper stores            Live Stock Exchange,” a nod to the city’s roots.
on the East Coast.
                                                                                        The store offers house-made gourmet potato chips, cup-
   The remodel of the Queen family’s flagship store, in the upscale Stan-            cakes and popcorn; a made-to-order grill as well as a hi-
ley neighborhood of southern Overland Park, added 25,000 square feet,                bachi grill; a sushi bar; and an inviting café with fireplace.
bringing it to a total of 85,000. Owner Barry Queen devoted much of the              There’s even an interactive floor display that lets customers
new space to the store’s fresh departments. “He really has invested in the           play games. The addition included an e-commerce canopy
perishable departments,” Robin confirms.                                             that enhances customers’ convenience when they pick up
                                                                                     online orders. “It’s an amazing store,” Robin proclaims.
   Barry’s vision was to make the store a destination for Kansas City shop-
pers. “He made our store a place to go to, not just to shop but to sit down

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