Page 5 - Super Floral > May 2016 Issue
P. 5

Making an impact with

    floral

   At 7,000 square feet, Miss Cordelia’s is a small grocery store, but the     Miss Cordelia’s in Memphis
Memphis, Tenn., operation has a big hold on customers’ loyalty, thanks to its  delights customers with its
emphasis on service, products, value and convenience. The recent addition of   upgraded department.
a full-service floral department has made customers even happier.
                                                                               by cynthia l. mcgowan
   “When I did my first set of Mason jar arrangements, people said, ‘Oh my
gosh, you can do arrangements?’” recalls Morgan Gloss, lead floral specialist  miss cordelia’s
and buyer. “I said, ‘Yes, absolutely!’”
                                                                                   LOCATION Memphis, Tenn.
   That was in October 2015, when Morgan was hired to take over the cash-          OWNERS Henry Turley and Russell Smith
and-carry operation, which was run by the produce manager. Since then,             FOUNDED 1998
she has sourced new vendors, especially local growers, added services and          STORE SIZE 7,000 square feet
changed the merchandising to put more emphasis on fresh products.                  FLORAL DEPARTMENT SIZE Approximately 225
                                                                                   square feet
   “We have made great strides from where we started,” Morgan expresses.           STORE EMPLOYEES 35
“Floral is definitely becoming a prominent asset in our store.”                    FLORAL EMPLOYEES One full time
                                                                                   FLORAL’S CONTRIBUTION TO STORE SALES 2 percent
“a complete shopping experience”                                                   to 4 percent, depending on the season
   Miss Cordelia’s is in Memphis’ Harbor Town neighborhood, a 132-acre             BIGGEST FLORAL HOLIDAY Valentine’s Day
planned community minutes from downtown on Mud Island, a sandbar in                FLORAL SERVICES Custom designs and delivery
the Mississippi River. Harbor Town was developed in the early 1990s by Hen-        LEAD FLORAL SPECIALIST AND BUYER
ry Turley, who envisioned a walkable, tree-filled, friendly community, and         Morgan Gloss
his mix of traditional row houses, contemporary homes, apartments, restau-         WEBSITE www.misscordelias.com
rants, stores and other amenities has become known as “New Urbanism.”

   Crucial to Henry’s vision was a neighborhood grocery store, and he opened
Miss Cordelia’s, named for his mother, in 1998. The store, Morgan describes,
has the feel of a true neighborhood grocer, “a throwback to a much simpler
time when your grocer was only a stone’s throw away from your home.”

   The store has all the services customers expect, including an on-staff
butcher, prepared meal selections and shelves bursting with both local

12 www.superfloral.com / may 2016
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