Page 1 - Super Floral > January 2016 Issue
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JANUARY 2016 / WWW.SUPERFLORAL.COM

                                 31 34

Valentine’s Day ideas            14

n Design inspiration, 10
n Tips for strong sales, 24
n Top-selling roses, 26
n Creative displays, 31
n Useful data, 42

2016 sales success

Strategies for getting shoppers
to buy more flowers, 18

Floral Q&A

H-E-B’s Joe Don Zetzsche
discusses his leadership
philosophy, 34

Department upgrade

Albrecht’s Delafield Market
makes floral a destination
department, 20

Color trend                      26 20

The romance of pastel, 8
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