Page 15 - Super Floral > August 2015 Issue
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the honor award winners                                        At June’s International Floriculture Expo, Arden Börgen, founder and CEO of Börgen Sys-
                                                               tems, left, and Cynthia McGowan, editor in chief of Super Floral, right, congratulate Cheryl
   The “Merchandising Award of Excellence”                     Overland of Hy-Vee in Albert Lea, Minn., for winning the crystal Orrefors Börgen Cup.
contest, sponsored by Super Floral and
Börgen Systems, recognizes supermarket                         Photo: International Floriculture Expo/United Fresh Produce Association
floral departments that demonstrate excel-
lence in floral merchandising. The Grand Prize
winner is awarded the prestigious Orrefors
crystal Börgen Cup as well as airfare and hotel
accommodations to the International Floricul-
ture Expo (IFE).

   Four Honor Award winners also are recog-
nized. Look for articles about the 2015 Mer-
chandising Award of Excellence Honor Award
winners in the September and October issues
of Super Floral.

   This year’s Honor Award winners are:

HONOR AWARD FOR BEST SIGNAGE
Beth Hennessy and the Hy-Vee Oakland Road
Floral Shop; Cedar Rapids, Iowa

HONOR AWARD FOR BEST THEME DEVELOPMENT
Janet Markowicz and Caitlin Roche; Roche
Bros.; Millis, Mass.

HONOR AWARD FOR BEST CROSS MERCHANDISING
Leilani Quinata and Stater Bros. Markets Team
139; Murrieta, Calif. 

HONOR AWARD FOR BEST COLOR HARMONY
Mary Jane O’Connor; Market Street Floral
Shoppe; Coppell, Texas

(above) Cute animal-face cookies, contributed by bakery, were  will you be the next winner?
a hit with customers.
                                                                  Do you want to win a trip to the next International Floriculture Expo
(above, right) Children enjoyed interacting with baby animals  (IFE) in Chicago as well as earn the recognition of your peers? Make
and their mothers. The petting zoo was set up in the store’s   sure to enter the 2016 “Merchandising Award of Excellence” contest,
parking lot.                                                   sponsored by Super Floral and Börgen Systems. We make it easy
                                                               for you—just take photos of your best merchandising displays, write a
                                                               short description of what you did and mail your entry to:

                                                                     Super Floral
                                                                     3300 S.W. Van Buren
                                                                     Topeka, KS 66611
                                                                  We’ll have more details on entering the contest in our October issue. sf

                                                               Reach Editor in Chief Cynthia L. McGowan at cmcgowan@superfloral.com or
                                                               (800) 355-8086.

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