Page 8 - Super Floral > March 2014 Issue
P. 8

(Above and right) The garden center’s large array of attractively
merchandised plants, including annuals, perennials, vegetables and
herbs, attracts both college students and busy professionals.

They also appreciate Pemberton Farms’ quality. Mark
searches out the best growers, he remarks, and also is
constantly on the lookout for innovative products. “Our
clientele is educated, and they appreciate unusual
plants,” he explains.
demand for garden services

They also appreciate the convenience offered by
Pemberton Garden Services Inc., the garden center’s
gardening and landscaping services division. The two
sides of the garden business complement one another,
Mark says. “We can invite people into the retail garden
center; we can work with them, select the plant material,
work on a design together; and then we can come out, The greenhouse, attached to the grocery store, brims with colorful hanging baskets,
bedding plants, dish gardens and more.
design it, plant it and maintain it for them,” he explains.
Demand for garden services doubles every year, Mark
shares. “It’s very busy.” Helping to fuel that growth is the pemberton farms
fact that affluent Cambridge boasts not only Ivy League
universities but also high-tech companies like Facebook LOCATION Cambridge, Mass.
and Google. Busy professionals “don’t have the time to OWNERS Brothers Mark (pictured left) and
maintain their property,” Mark explains, and they are Tom Saidnaway
FOUNDED In 1930, by Tofic Saidnaway,
happy to hire someone to do it for them.
grandfather of Mark and Tom
According to Mark, the other key to the garden-services
SIZE Gourmet grocery store: 25,000 square feet;
division’s growth is Pemberton Farms’ personal service. garden center: 20,000 square feet
“If somebody calls or emails my company, they get a EMPLOYEES 35 in the gourmet grocery store; during garden
season, 20 in the retail garden center and 10-20 in the garden
response,” he elaborates. “If we say we’re going to be there
services division
Tuesday at 10 o’clock, we’re there at 10 o’clock.”
GARDEN SERVICES Garden design, landscape and maintenance
Offering exceptional service requires commitment and through Pemberton Garden Services Inc.
a hands-on manager, Mark expresses. “Service and quality FLORAL SERVICES Grab-and-go bunches, bouquets and
arrangements in the gourmet grocery store
begin at the top,” he explains. “I deal personally with all
of the clients initially. I do the scheduling, and I make
sure the crews are where they’re supposed to be when
they’re supposed to be.”
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