Page 7 - Super Floral > March 2014 Issue
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(Left) Pemberton Farms of Cambridge, Mass., offers gardening
and landscaping services through its Pemberton Garden Services
Inc. division. The beautiful landscaping shown here is an example
of the garden services division’s work.
(Below) Enticing outdoor products line the entrance to Pemberton
Markets, helping to set the tone for the gourmet shopping experi-
ence inside.
Photos: Pemberton Farms

















growth Pemberton Farms finds



success outdoors with
quality products and

exceptional service.


BY CYNTHIA L. MCGOWAN


In 1993, the owners of Pemberton Farms saw an opportuni- products that are ideal for smaller yards. “There aren’t a lot of
ty to grow. A lot across the street from the gourmet grocery store trees and shrubs,” Mark shares. “It’s mostly annuals and peren-
in Cambridge, Mass., was vacant, so they decided to sell garden nials. Herbs are very big for us because there is a lot of con-
products in it. tainer gardening.”
The decision proved profitable, and the owners, brothers Mark Container gardening is especially popular among college stu-
and Tom Saidnaway, eventually moved the entire operation to dents who come to Pemberton Farms to beautify their dorms
the one-acre lot. Today, it houses not only the specialty foods and apartments. Cambridge is home to Harvard University and
store but also a thriving full-service garden center that occupies the Massachusetts Institute of Technology and also is close to
20,000 square feet of outdoor and greenhouse space. In addition, several other universities. “It amazes me how many window-box
Pemberton Farms has branched out further and now offers gar- containers we sell a year,” to young adults, Mark reports.
dening and landscaping services at clients’ homes and businesses.
The garden center’s beautiful products greet customers even“
Key to the company’s growth in the garden business,
Mark shares, is its emphasis on quality material, service and We’re all about service. We’re all
attention to clients. “We’re all about service,” he adds. “We’re about giving people what they want.
tive to what they use in their gardens,” Mark comments.”
all about giving people what they want.” MARK SAIDNAWAY, PEMBERTON FARMS

outdoor beauty seeking out innovation


before they enter Pemberton Farms. Benches invite customers to The garden center also offers mulch, soil amendments and
rest and take in the view of the large assortment of annuals, fertilizers, and most are organic. “Our community is really sensi-
perennials, vegetables, herbs and statuary that are pleasingly
arrayed on and around wood tables. The attached greenhouse is Garden products procured from nearby growers arrive at the
filled top to bottom with large hanging baskets of flowering busy store several times a day, every day, during the outdoor sea-
plants, flats of bedding plants, dish gardens and more, wowing son, from April to June. “We pride ourselves on buying as much
shoppers with the profusion of colorful blooms. plant material from Massachusetts, or at least New England, as pos-
Located in an urban setting, the business makes sure to offer sible,” Mark shares. “We buy local, and customers appreciate that.”

20 WWW.SUPERFLORAL.COM / MARCH 2014
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