Page 5 - Super Floral > January 2014
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cutFLOWER

hybrid tea rose






care and handling
IMMEDIATE ATTENTION Unpack and process hydration solution, then into sterile con-
roses immediately upon their arrival at tainers with warm (100 F to 110 F) prop-
your facility. Roses are easily stressed erly proportioned flower-food solution
without water, so prompt processing is formulated specifically for roses. (Roses
crucial to maximizing vase life. are exceptionally thirsty flowers.) When
FOLIAGE/THORN REMOVAL Remove all mixed and used properly, rose food nearly
packaging materials and stem bindings as doubles the vase life of cut roses, reduces
well as leaves and thorns that will fall bent neck, maintains color, and prevents
below the water line in storage containers. leaf and petal drop.
Remove only lower leaves because foliage REFRIGERATION Immediately after process-
is beneficial to the flowers and increases ing, place roses into a floral cooler at 33 F
‘Confidential’
vase life. Leave a minimum of four sets of to 35 F, with 85 percent to 90 percent Preesman Holland / Latin Selections
leaves on each stem. Gently remove humidity, and allow them to hydrate for
foliage and thorn tips with a plastic strip- at least two hours before selling or design- day. To maximize vase life of roses
per or a soft cloth, being careful to not ing with them. Except for design time, arranged in floral foam, thoroughly soak
puncture or strip away bark; this impedes keep roses refrigerated until they’re sold the foam in properly proportioned rose-
water uptake and allows microorganisms or delivered, to slow aging. food solution (if the foam does not
to enter the flowers’ vascular system, ETHYLENE SENSITIVITY Some varieties are already contain nutrients) before placing
resulting in bent neck and other maladies. sensitive to ethylene gas (premature petal the foam into a container.
HYDRATION Recut the ends of the rose drop and/or malformed blooms are the CONSUMER ACTION Provide customers and
stems on an angle with a clean, sharp effects) while others are not; however, all recipients with instructions on how to care
blade, removing at least 1 inch of stem. roses should be treated with an antiethyl- for their roses as well as enough packets of
You can cut stems in air if you place them ene agent at the grower or during ship- rose food to last the life of their flowers.
into hydrating solution quickly after mak- ping, especially if they will spend any VASE LIFE Longevity varies greatly among
ing the cuts, or you can cut stems under- time around fruit and other produce, cultivars, usually from four to 12 days,
water as long as you change the water which can generate significant amounts of and is highly dependent on their growing
frequently to keep it free of bacteria. the harmful gas. environment; how they’re shipped, han-
NUTRITION Immediately after cutting the CARE EXTRAS Change the rose-food solu- dled and cared for; and their maturity at
stems, dip or place the stem ends into a tion and recut rose stems every other the time of purchase.


hybrid tea roses:

the newest varieties
on the market
The 65 varieties on this page as
well as 18 and 19 are among the
latest hybrids created by the world’s
leading rose breeders. Many of these
varieties are already in “significant
production,” ready to delight your
‘Royal Sphinx’ ‘Bikini’ ‘Summer’ ‘Mint’ Adora Valentine’s Day customers. Others will
Pressman Holland B.V. / Schreurs FranKo Roses America, Inc. International Rose Breeders LLC
Latin Selections become available later during 2014.

Super Floral has created this page for the education of store-level employees. To download
a reprintable PDF, please go to www.superfloral.com and select “Current Issue.”

JANUARY 2014 / WWW.SUPERFLORAL.COM 17
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