Page 3 - Super Floral Retailing > December 2013 Online Issue
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planning tips for the next six weeks To download a reprintable PDF

of this page, please go to
www.superfloralretailing.com
calendar
and select “Current Issue.”

december ’13

sunday monday tuesday wednesday thursday friday saturday
First day of winter


15 16 17 18 19 20 21
Christmas Boxing Day
(Canada, U.K.)
Kwanzaa (26-1/1)
22 23 24 25 26 27 28

january ’14

sunday monday tuesday wednesday thursday friday saturday
New Year’s Eve New Year’s Day


29 30 31 123 4



567891011
Martin Luther King Jr.’s
birthday

12 13 14 15 16 17 18
Martin Luther King Jr.’s
birthday (observed)
19 20 21 22 23 24 25

weekly to-do list holiday spotlight


Dec. 15-21 store announcements, your website, bag stuffers and Winter Dances
Refresh your Christmas (Dec. 25) display with themed social media. Many high schools in the U.S. have
floral arrangements, upgraded plants and balloons.
Include giftware for shoppers to grab and go, and Contact local civic groups, and offer your floral services winter formals or dances, holding
consider having some items already wrapped for for African-American History Month (Feb. 1-28).
added convenience. them in the months after homecom-
Jan. 12-18 ing and before prom. If schools in
Create a Kwanzaa (Dec. 26-Jan. 1) display, and include Plan a party display for the The Oscars (March 2), and
centerpieces, bouquets, giftware and balloons, along order flowers, plants, balloons and themed merchandise. your area have such events, consider
with signage that explains the significance of the promoting your corsage and bouton-
celebration and its traditions. You can find information Jan. 19-25
at www.officialkwanzaawebsite.org. Create a promotion for Chinese New Year (Jan. 31), niere services. Create a display that
which will welcome the Year of the Horse for 2014. shows samples of your designs, and
Dec. 22-28
Cross-merchandise with other departments in your Cross-merchandise themed centerpieces, bouquets, use signage to tell customers that
store for a festive New Year’s Eve (Dec. 31) one-stop plants and balloons in your store’s Super Bowl Sunday you can create cus-
party display. (Feb. 2) promotion.
tomized styles just
Dec. 29-Jan. 4 Plan your Mardi Gras (March 4) display, and order right for their needs.
Create a display to promote your corsage and flowers, bouquets, plants, balloons, beads, partyware,
boutonniere services for high schools’ winter dances. masks and other themed merchandise. Order products Advertise your serv-
that coordinate with the official Mardi Gras colors of ices via your weekly
Jan. 5-11 purple, green and gold.
Create an eye-catching display for Valentine’s Day ads, bag stuffers and
(Feb. 14). Cross-merchandise with other departments, Plan a promotion and order flowers for International social media. sfr
and promote your offerings with signage, email, in- Women’s Day (March 8).
Merchandising
Merchandising
Award of
Award of
Excellence
Excellence
Take photos of your merchandising displays, and enter them in many displays as you like. Contest details and the entry form
the 2014 “Merchandising Award of Excellence” contest, spon- are on Page 35. You also can find the entry form online at
sored by Super Floral Retailing and Börgen Systems. Enter as www.superfloralretailing.com.
super
8 floralretailing december ’13 www.superfloralretailing.com
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