Page 2 - Super Floral Retailing > December 2013 Online Issue
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contents




departments


6 Happy holidays from Super Floral Retailing
8 calendar
Planning tips for the next six weeks
10 design of the month
Dazzling reflection
12 workbench basics
Christmas concert
14 cut flower of the month
Spray carnation
35 “merchandising award of excellence” entry form
38 around the industry
41 classifieds
41 ad index/editorial source guide
Committed to providing information and 42 the retail doctor
strategies to help sell more product, enhance Shoppers’ pet peeves about retail employees
business efficiency and increase profits for
supermarket and mass-market florists.
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www.superfloralretailing.com
december ’13 vol. 26 • no. 12






features
12 33
STORE PROFILE
18 The people’s choice
The owners of the new Alexander’s Highland Market
listened when customers said they wanted a full-service
floral department.
23 Trends in packaging
We’ve identified five hot motifs in suppliers’ newest
sleeves, wraps and pot covers.
26 Naturally stylish
Trends in giftware for 2014 stem from consumers’
18 desire for rustic and outdoorsy looks.
SHOW REPORT
28 Jazzed about floral at Fresh Summit
The Floral Pavilion is a hit in New Orleans.
33 Proflora 2013
Colombia’s biennial flower show once again
recognizes excellence in the floriculture industry.
37 Poinsettias: What’s coming next year
Your sneak peek at five new and improved
varieties for 2014.
On the cover:
Photo excerpted from Christmas Classics, published
by Florists’ Review. Ordering details are on Page 36.

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