Page 3 - Super Floral Retailng > November 2013 Issue
P. 3
planning tips for the next six weeks To download a reprintable PDF

of this page, please go to
and select “Current Issue.”

november ’13

sunday monday tuesday wednesday thursday friday saturday
Revolution Day (Mexico)

17 18 19 20 21 22 23
Thanksgiving Day Small Business Saturday
Hanukkah (28-12/5)
24 25 26 27 28 29 30

december ’13

sunday monday tuesday wednesday thursday friday saturday
World AIDS Day National Pearl Harbor
Advent begins Remembrance Day
Guadalupe Day (Mexico)
Poinsettia Day
8 9 10 11 12 13 14
First day of winter

15 16 17 18 19 20 21
Christmas Boxing Day (Canada, U.K.)
Kwanzaa (26-1/1)
22 23 24 25 26 27 28

weekly to-do list holiday spotlight

Poinsettia Day - Dec. 12
Nov. 17-23
Display Advent-related products, including calendars, Order themed merchandise for a Super Bowl Sunday Get your customers excited about
wreaths and candles, for the first day of Advent (Dec. 1). (Feb. 2) promotion, and explore cross-merchandising
possibilities with other store departments. your beautiful poinsettias with a dis-
Choose your theme for Mother’s Day (May 11), play for Poinsettia Day, which is
and order flowers, plants, balloons, giftware and Confirm your orders for Valentine’s Day (Feb. 14).
other merchandise. always Dec. 12. That’s the day Dr.
Dec. 15-21
Nov. 24-30 Refresh your Christmas (Dec. 25) display with themed Joel Roberts Poinsett died; he was
Refresh your Thanksgiving Day (Nov. 28) display with floral arrangements, upgraded plants and balloons. an American diplomat who intro-
centerpieces, bouquets, gift-ready plants and balloons. In Include giftware for shoppers to grab and go, and
signage, remind customers that they can find convenient, consider having some items already wrapped for duced the poinsettia to the United
gift-ready hostess gifts right in your department. added convenience.
States from its native Mexico. Pro-
Refresh your Hanukkah (Nov. 28-Dec. 5) display with Create a Kwanzaa (Dec. 26-Jan. 1) display, and include mote the day with mass displays of
centerpieces, bouquets, plants and balloons. centerpieces, bouquets, giftware and balloons, along
with signage that explains the significance of the cele- these holiday beauties and signage
Dec. 1-7 bration and its traditions. You can find information at that includes interesting trivia about
Make roses the featured flower in a promotion for
Guadalupe Day (Mexico, Dec. 12). the plants and their history. One
Dec. 22-28
Showcase several varieties, styles and colors of Cross-merchandise with other departments in your source for trivia information is the
poinsettias for Poinsettia Day (Dec. 12). store for a festive New Year’s Eve (Dec. 31) one-stop website of poinsettia breeder Ecke
party display.
Dec. 8-14 Ranch,, and you can
Explore cross-merchandising opportunities for a
promotion for Chinese New Year (Jan. 31). find care and handling information
on Page 18 of this issue. sfr
Award of
Award of
Take photos of your merchandising displays, and enter them in many displays as you like. Contest details and the entry form
the 2014 “Merchandising Award of Excellence” contest, spon- are on Page 32. You also can find the entry form online at
sored by Super Floral Retailing and Börgen Systems. Enter as
8 floralretailing november ’13
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