Page 3 - Super Floral Retailing > September 2013
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planning tips for the next six weeks To download a reprintable PDF

of this page, please go to
and select “Current Issue.”

september ’13

sunday monday tuesday wednesday thursday friday saturday
National Hispanic Heritage Independence Day Citizenship Day Sukkot (19-25) National POW/MIA International Day of Peace
Month (9/15-10/15) (Mexico) Recognition Day
Stepfamily Day
15 16 17 18 19 20 21
First Day of Autumn Native American Day

22 23 24 25 26 27 28

october ’13

sunday monday tuesday wednesday thursday friday saturday
Fair Trade Month
National Breast Cancer
Awareness Month
29 30 12345
Columbus Day (traditional)
Dia de la Raza
(Day of the Race, Mexico)
6 7 8 9 10 11 12
Clergy Columbus Day (observed) National Boss Day Sweetest Day
Day Thanksgiving Day
13 14 15 16 17 18 19
United Nations Day

20 21 22 23 24 25 26

weekly to-do list holiday spotlight

Sept. 15-21 Cross-merchandise candy with flowers, plants and bal- Clergy Appreciation Day - Oct. 13
Organize a storewide fall festival for the first day of loons in a Sweetest Day (Oct. 19) promotion.
autumn (Sept. 22). Help your customers thank their hard-
Plan a display for Veterans Day (Nov. 11), and order flow- working spiritual leaders with a dis-
Order giftware, flowers and plants for Mother-in-Law ers, plants, balloons, flags and other patriotic merchandise.
Day (Oct. 27). play celebrating Clergy Appreciation
Oct. 6-12 Day. Always the second Sunday in
Plan a promotion for National American Indian Heritage Create a scary/fun haunted house display for Halloween
Month (Nov. 1-30). (Oct. 31), and cross-merchandise with other departments. October, which is Clergy Appreciation
Month, the day was established in
Order merchandise for Dia de los Muertos (Day of the Finalize plans for a holiday open house for Thanksgiving
Dead, Mexico, Nov. 2). (Nov. 28), Hanukkah (Nov. 28-Dec. 5) and Christmas 1992 “with a mission of uplifting and
(Dec. 25), and explore cross-merchandising opportunities encouraging pastors, missionaries
Sept. 22-28 with other departments.
Create a pink display for National Breast Cancer Aware- and religious workers,” according to
ness Month (Oct. 1-31). Oct. 13-19 Tell your cus-
Create a display for Mother-in-Law Day (Oct. 27), and
Create a display for Fair Trade Month (Oct. 1-31). include gift-ready items. tomers about the holiday with in-
store signage and bag stuffers, on
Sept. 29-Oct. 5 Create a promotion for Dia de los Muertos (Day of the
Create a display for Clergy Appreciation Day (Oct. 13). Dead, Mexico, Nov. 2), and include explanatory signage Facebook and through email notices.
for customers unfamiliar with the holiday.
Cross-merchandise with other departments and create an In your display, offer gift-ready items
Italian-themed display for Columbus Day (Oct. 14). Oct. 20-26 including bouquets, arrangements
Choose your theme for Easter (April 20), and order coor-
Offer balloons, gift baskets and desk-size floral products dinating merchandise. and plants as well as balloons that
as part of a National Boss Day (Oct. 16) promotion. offer sentiments such as “Thank You”
Plan your promotion for Administrative Professionals and “You’re the Best!” sfr
Week (April 20-26), and order merchandise.
Award of
Award of
Take photos of your merchandising displays, and enter them in announce details about how to enter in the October issue. On
the 2014 “Merchandising Award of Excellence” contest, spon- Pages 34 and 35 of this issue, you’ll find two of the Honor
sored by Super Floral Retailing and Börgen Systems. We’ll Award winners of our 2013 contest.
8 floralretailing september ’13
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