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November 2012  vol. 25 no. 11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Delighting customers at Stauffers of Kissel Hill
Flowers and garden centers are a winning combination for this Pennsylvania company.

Bedding plants for 2013
Begin your spring planning with a look at these innovative varieties from leading breeders and suppliers.

Greening thumbs
Gardening sales are up for the first time in years, and a new survey shows householders favor national chains.

Ballooniversity’s homecoming
This popular event returned to its home for burton + BURTON’s 30th anniversary, offering a host of floral and balloon classes for all of life’s occasions.

MOTHER’S DAY PLANNER
Six months out: Time to order
Give shoppers a variety of options that will appeal to the women in their lives.

DEPARTMENTS

perspective
Garden optimism

calendar
Planning tips for the next six weeks

industry talk
Christmas cross-merchandising

merchandising merit
Christmas vignettes

hot options
Air-filled solutions

design of the month
Holiday geometry

cut flower of the month
Alstroemeria

blooming plant of the month
Thanksgiving cactus/Christmas cactus

“merchandising award of excellence” entry form

around the industry

classifieds

ad index/ editorial source guide

success strategies
Spreading holiday cheer

 

 

 

 

 

 

 

 

 



November 2012
 



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WildFlower Media Inc.