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May 2012  vol. 25 no. 5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

Kings Food Markets’ floral inspiration
Flowers have an important role in this New Jersey company’s brand makeover.

More value at the International Floriculture Expo
The show offers four days packed with opportunities to conduct business in Miami Beach, plus free education sessions.

International Floriculture Expo sneak peek
Get a glimpse of the great new merchandise that will be on display at the show this June in Miami Beach.

Show shopping
17 tips to help you make the most of your buying trips.

THANKSGIVING PLANNER
Six months out: Time to order
Give shoppers inspiration for their own tables with a warm and inviting harvest display.


DEPARTMENTS

perspective
Training tool

calendar
Merchandising ideas and planning tips

industry talk
Training employees

merchandising merit
True-blue debut

hot options
Ocean view

design of the month
24 carrot gold

workbench basics
Serenity wreath

cut flower of the month
China aster

blooming plant of the month
Begonia

around the industry

classifieds

ad index/editorial source guide

success strategies
Pack it up

 

 

 

 

 



May 2012
 



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Florists' Review Enterprises, Inc.