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May 2012  vol. 25 no. 5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Kings Food Markets’ floral inspiration
Flowers have an important role in this New Jersey company’s brand makeover.

More value at the International Floriculture Expo
The show offers four days packed with opportunities to conduct business in Miami Beach, plus free education sessions.

International Floriculture Expo sneak peek
Get a glimpse of the great new merchandise that will be on display at the show this June in Miami Beach.

Show shopping
17 tips to help you make the most of your buying trips.

Six months out: Time to order
Give shoppers inspiration for their own tables with a warm and inviting harvest display.


Training tool

Merchandising ideas and planning tips

industry talk
Training employees

merchandising merit
True-blue debut

hot options
Ocean view

design of the month
24 carrot gold

workbench basics
Serenity wreath

cut flower of the month
China aster

blooming plant of the month

around the industry


ad index/editorial source guide

success strategies
Pack it up






May 2012

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WildFlower Media Inc.