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April 2012  vol. 25 no. 4

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Hometown appeal
Dorignac’s Food Center keeps its New Orleans customers coming back for more.

The way of weddings
From spending to fashions, we have some of the top trends in trying the knot.

Mother’s Day facts and figures
Use survey data from Super Floral Retailing, PMA and the U.S. Census Bureau to plan your product mix and promotion.

It’s time to enter!
Don’t miss your chance to enter the 2012 “Merchandising Award of Excellence” contest.

“Merchandising Award of Excellence” entry form

Six months out: Time to order
Give your customers thrills and chills with a spooktacular assortment of Halloween wares.


Hands-on sales

Planning tips for the next six weeks

industry talk
Wedding services

hot options
Butterflies for moms

design of the month
Butterfly bling

workbench basics
Hand-tied bouquet

cut flower of the month

blooming plant of the month
African violet

around the industry


ad index/editorial source guide

success strategies
Give mother nature





April 2012

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Florists' Review Enterprises, Inc.