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STORE PROFILE
Local connections
Alfalfa’s full-service floral department thrives while providing eco-friendly flowers.
Know your bulbs
Use this helpful guide to identify and care for these blooming beauties.
High school prom
This annual ritual is paying big for some suppliers. Your floral department could be one of them.
DEPARTMENTS
perspective
Customer reassurance
calendar
Planning tips for the next six weeks
merchandising merit
Here comes Peter Cottontail
hot options
Ring in spring with balloons
design of the month
Spring is in the air
workbench basics
Corsage coach
cut flower of the month
Hyacinth
blooming plant of the month
Easter lily
“merchandising award of excellence” entry form
around the industry
new products
classifieds
ad index / editorial source guide
success strategies
Holiday recap
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