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February 2012  vol. 25 no. 2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE
Local connections
Alfalfa’s full-service floral department thrives while providing eco-friendly flowers.

Know your bulbs
Use this helpful guide to identify and care for these blooming beauties.

High school prom
This annual ritual is paying big for some suppliers. Your floral department could be one of them.




DEPARTMENTS

perspective
Customer reassurance

calendar
Planning tips for the next six weeks

merchandising merit
Here comes Peter Cottontail

hot options
Ring in spring with balloons

design of the month
Spring is in the air

workbench basics
Corsage coach

cut flower of the month
Hyacinth

blooming plant of the month
Easter lily

“merchandising award of excellence” entry form

around the industry

new products

classifieds

ad index / editorial source guide

success strategies
Holiday recap

 

 

 

 

 

 



February 2012
 



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Florists' Review Enterprises, Inc.