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February 2012  vol. 25 no. 2

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Local connections
Alfalfa’s full-service floral department thrives while providing eco-friendly flowers.

Know your bulbs
Use this helpful guide to identify and care for these blooming beauties.

High school prom
This annual ritual is paying big for some suppliers. Your floral department could be one of them.


Customer reassurance

Planning tips for the next six weeks

merchandising merit
Here comes Peter Cottontail

hot options
Ring in spring with balloons

design of the month
Spring is in the air

workbench basics
Corsage coach

cut flower of the month

blooming plant of the month
Easter lily

“merchandising award of excellence” entry form

around the industry

new products


ad index / editorial source guide

success strategies
Holiday recap







February 2012

Super Floral - Copyright 2015
Florists' Review Enterprises, Inc.