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January 2012  vol. 25 no. 1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

The state of the industry
With innovative thinking, we can overcome the challenges of a tough economy and changing consumer demographics.

High-quality convenience at Food City
The floral operation helps this Virginia-based company meet its goal of one-stop shopping.

Valentine’s Day merchandising
See how entrants to our 2011 contest promoted this important holiday.


Resolutions for success

Planning tips for the next six weeks

hot options
Balloons for Valentine’s Day

design of the month
Lasting love

workbench basics
Have a heart

cut flower of the month
Hybrid tea rose

blooming plant of the month

“merchandising award of excellence” entry form

around the industry

new products


ad index / editorial source guide

success strategies
New year, new you




January 2012

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WildFlower Media Inc.