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November 2011  vol. 24 no. 11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

Putting customers first at English Gardens
This Michigan garden center, nursery and florist thrives with a customer-centric culture.

New bedding plants for spring
Leading breeders and suppliers unveil the varieties your customers will want for their homes next season.

Gardening for food
Although gardening sales are down overall, a new survey reveals that Americans are spending more on plants they can consume.

MOTHER'S DAY PLANNER
Six months out: Time to order
Help your customers find the perfect way to thank their moms for all they do.



DEPARTMENTS

perspective
Gardening opportunities

calendar
Planning tips for the next six weeks

merchandising merit
A warm and cozy Christmas

hot options
New Year’s balloons

design of the month
Hot toddy

workbench basics
Holiday cheer

cut flower of the month
Alstroemeria

blooming plant of the month
Poinsettia

“merchandising award of excellence” entry form

around the industry

new products

classifieds

ad index / editorial source guide

success strategies
Managing mayhem

 

 



November 2011
 



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Florists' Review Enterprises, Inc.