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fall's bounty

Discover how floral departments merchandise for autumn.

Fall is an opportunity for you to capture sales of customers eager to celebrate the changing of the seasons. In the displays we are spotlighting here, you can see how floral departments used color, props and cross-merchandising to get customers’ attention. These displays were entries in the 2011 “Merchandising Award of Excellence” contest, sponsored by Super Floral Retailing and Börgen Systems.   

The bright fall hues in the products and signage in this display at Sobeys Atlantic No. 574 in Halifax, Nova Scotia, Canada, made a colorful impact on customers. The display, created by Semira Gold, featured beautiful blooming plants as well as arrangements, including the pumpkin centerpiece shown here.


This display at Sobeys Atlantic No. 681 in St. John’s, Newfoundland, Canada, emphasized the harvest bounty of the season. The display, created by Susan Murphy and Mark Gallagher, combined plants, arrangements and balloons from floral with produce offerings in a farmers’ market setting.
Lisa Nyberg and Katie Anstaett at Hy-Vee in Manhattan, Kan., created a fall “garden shed” to draw attention to their autumn products. They painted foam board brown for the walls, hung moss from the roof and strung twinkling orange lights around the shed for added interest. The product array included permanent wreaths, potted mums, ready-made bouquets and much more, all in fall colors. Ms. Nyberg and Ms. Anstaett later transitioned the shed into a Halloween display.

   

Enter your fall merchandising display in the 2012 “Merchandising Award of Excellence” contest! You’ll find details about how to enter in the October issue of Super Floral  Retailing.