Build your wedding business
Florists reveal their strategies for satisfying those toughest
of clients: brides.
by Monica Humbard
STORE PROFILE
Investment in floral pays off
Pete’s County Market sees a big jump in sales after expanding
department, products and services.
by Cynthia L. McGowan
Be your customers’ blooming plant expert
Find out what will keep shoppers coming back to your department.
by Cynthia L. McGowan
Today’s modern mom
What you need to know about your Mother’s Day customers.
Mother’s Day quiz
Test your knowledge of holiday history and present-day
statistics.
California and Florida: industry powerhouses
Nation’s leading floriculture states dominate by adapting to new
trends.
by Morgan Chilson
Time to enter
The deadline for the “Merchandising Award of Excellence” contest
is approaching.
PLANNING AHEAD: HALLOWEEN
Six months out: time to order
Make your department party central for those gearing up for this
fun holiday.
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April 2007
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