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Time to Enter


The deadline for the “Merchandising Award of Excellence” contest is approaching.

by Cynthia L. McGowan

If you want to show your floral colleagues across the nation your merchandising creativity, now’s your opportunity. April 30 is the deadline to enter the 2007 “Merchandising Award of Excellence” contest.
The goals of the contest, sponsored by Super Floral Retailing and Borgen Systems, are to recognize outstanding floral department employees, encourage excellence in merchandising and raise the profile of the supermarket floral industry. Last year’s grand-prize winner, Lisa Tapp, floral manager of Albertsons No. 4176 in Weatherford, Texas, spends months planning and executing her displays for major holidays, and she says receiving national recognition for her hard work was “like a life dream for me.”
It’s simple to enter the contest—just photocopy and fill out the form on Page 50, submit photos and write brief descriptions of each display. You also can download the entry form here. You may enter as many displays as you like, but please be sure to submit a separate entry form with each display. If you win, you’ll receive not only the recognition of our industry but also wonderful prizes.

what you can win
The Grand Award winner receives a free trip to attend The Super Floral Show in Columbus, Ohio, where he or she will be presented the prestigious Orrefors crystal Borgen Cup by the founder of Borgen Systems, Arden Borgen, during the show’s Keynote Lunch on June 13. The winner also will be profiled in Super Floral Retailing in the August issue.
Five Honor Award recipients, in the categories of “Color Harmony,” “Cross-Merchandising,” “Signage,” “Theme Development” and “Use of Stand-Alone Displays,” will receive miniature crystal Borgen Cups engraved with their names as well as exposure of their own in the magazine. Even those who aren’t official winners might find themselves the focus of the magazine’s monthly “Merchandising Merit” department, which recognizes entrants’ exceptional merchandising displays.
 
 
winning categories
 
 
Winners will be judged on:
COLOR HARMONY How effectively is color used throughout the display? Does the display feature a specific color harmony or theme?
CROSS-MERCHANDISING How effectively does the display sell nonfloral items? Do the floral and nonfloral items complement one another, or do they seem out of place?
SIGNAGE Does the display include signage? Are the signs legible and effective? Do the signs fit into the overall theme of the display?
THEME DEVELOPMENT Does the display have an easily recognizable, cohesive theme? Does it complement the products for sale and make the display more effective?
USE OF STANDALONE DISPLAYS Are end caps, gondolas and coolers used effectively to showcase featured products? Are products displayed in a pleasing and organized manner?

 

tips for your entry
Here are some tips to ensure your entry gets the attention it deserves:
• Complete all questions on the entry form.
• Package photos so they won’t be damaged in shipping. Use cardboard or bubble wrap for protection.
• Use care when writing on the backs of photos. Allow the ink to dry before stacking photos so ink won’t smear onto the next photo.
• Do not crop photos, and do not write on them.
• Make sure photos aren’t blurry and will reproduce well in the magazine.
• Include a written description of each display. Describe how you developed the display, how customers reacted and whether you had a significant increase in sales.

Click here and download the “How to Enter” packet for more tips on creating award-winning displays.

Mail your entry to:
Merchandising Award of Excellence
Super Floral Retailing
3300 SW Van Buren
Topeka, KS 66611

Beat the deadline of April 30.

Questions? Call Cynthia McGowan at (800) 355-8086, or e-mail her at cmcgowan@superfloralretailing.com


To enjoy the rest of this issue, please go to the Subscriptions page and get your copy of Super Floral Retailing today!!!
 

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