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september 2009  vol. 22 • no. 9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.


Floral excitement at Reasor’s
15-store Oklahoma chain showcases a flair for innovation at its newest location.

Packaging trends
Check out the looks that will catch consumers’ attention.

Flowers from South America
With price, demand and the dollar all down, South America’s growers look to new markets to remain strong.

2009 Honor Award winners
Recipients excite floral customers with well-executed signage and creative theme development.

Floral strategies at Fresh Summit
PMA to offer workshops that focus on retailer-supplier partnerships and using market data to increase profits.


Six months out: Time to order
Get your department hopping with a bevy of bunnies and Easter-themed flowers and plants.


September 2009

Wowing your customers

Merchandising ideas and planning tips for the next six weeks

industry talk
Tricks and treats

design of the month
Harvest blooms

workbench basics
Spooky specials

cut flower of the month
Chinese lanterns

blooming plant of the month

new products

bulletin board


ad index/ editorial source guide

critical mass
Finding everyday value


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.