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september 2008  vol.21 • no.9

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Straub’s Markets: New concept in service

The floral department takes on a concierge role at this St. Louis independent.

Bouquet showcase
See the designs that wowed buyers at The Super Floral Show.

South America looks ahead
Growers in Colombia and Ecuador combat economic challenges by emphasizing quality, innovation and new market development.

2008 Honor Award winners
Recipients heat up sales with displays centered on warm colors and cross-merchandised product selection.

Enter your favorite displays
Announcing the start of the 2009 “Merchandising Award of Excellence” contest.

Full plate at Fresh Summit
Tour, consumer panel and trends workshop are among the floral highlights at PMA’s big event.

Six months out: Time to order
Draw Easter shoppers into your department with eggs, an icon of the season.

September 2008

Creating excellence

Merchandising ideas and planning tips

industry talk
Selling bouquets

merchandising merit
Frighteningly frugal

hot options
Black cats for Halloween

workbench basics
Pumpkin projects

cut flower of the month
Spray mum

blooming plant of the month

foliage plant of the month

“merchandising award of excellence” entry form

new products


ad index / editorial source guide

critical mass
Under pressure

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.