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october 2010  vol. 23 • no. 10

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Connecting with customers
Trig’s Floral & Home engages shoppers and grows their loyalty and sales.

Wedding expenditures up
During the first half of 2010, couples spent, on average, almost 22 percent more on their nuptials than they did throughout 2009.

Attracting local brides in the
Internet era

Tips for getting your floral department(s) noticed by bridal customers researching wedding products and services online.

Attention-getting gifts
Offer the right selection, and customers will turn to your department to fill their gift needs. 

2010 Honor Award winners
Recipients are recognized for color expertise and signage that sells.

Enter your favorite displays
Announcing the start of the 2011 “Merchandising Award of Excellence” contest.

Six months out: Time to order
Help your customers remember to thank these all-important staff members.


October 2010

Emotional connections

Merchandising ideas and planning tips for the next six weeks

industry talk
Wedding demands

hot options
Single-stem chrysanthemums

design of the month
Thanksgiving tablescape

workbench basics
Repurposed poinsettias

cut flower of the month

blooming plant of the month

new products

bulletin board


ad index/editorial source guide


Super Floral Retailing • Copyright 2010
Florists' Review Enterprises, Inc.