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october 2009 vol. 22 • no. 10
Table of Contents		Cut Flower of the Month
this month Check our complete listing of feature sections, and regular departments.		sunflower (printable pdf) If you have trouble viewing these PDF (portable document format) files, download a copy of the free Adobe Reader.
Design of the Month		Blooming Plant of the Month
autumn gathering A basketful of blossoms reflects the bounty and beauty of the season.		kalanchoe (printable pdf) If you have trouble viewing these PDF (portable document format) files, download a copy of the free Adobe Reader.
Store Profile		Industry Talk
Market of Choice A high level of customer service is a key part of this Oregon independent’s floral success		trends in tributes Sympathy buyers look to floral departments for personalization, keepsakes and value.
Signage		Contest Launch
Administrative Professionals Day Download Administrative Professional Day signage examples and customize them for your store.		Calling for Entries Send us photos of your favorite displays for the 2010 “Merchandising Award of Excellence” contest.
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