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november 2007  vol.20 ē no.11

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

FEATURES


STORE PROFILE
Serving the neighborhood
The Grand Food Centerís bond with the community is a key part of the floral departmentís success.

Bedding plants for spring
Get the attention of garden lovers with the right products and merchandising.

Signs for the times
Retail experts give tips on signage placement and how to design the most effective message for each location.

Bringing 21st-century technology to floral
Industrywide project aims to cut costs by standardizing the global supply chain.

Christmas ready-mades
Natural accents give holiday designs a homey feel.


PLANNING AHEAD:
MOTHER'S DAY

Six months out: time to order
Sweet pink and lavender gifts are fashion-forward options that benefit from a display showing how they would fit in the home.

 


Cut Flower of the Month
 



November 2007
 
Departments

perspective

Industry cooperation

calendar
Merchandising ideas and planning tips

industry talk
Jeroen de Kuijer, carnation expert

merchandising merit
Ringing in sales

hot options
Perky penguins

workbench basics
Jazz up holiday greens

cut flower of the month
Winterberries

blooming plant of the month
Aphelandra

foliage plant of the month
Pilea

new products

bulletin board

"merchandising award of excellence" entry form

classifieds

ad index / editorial source guide

pamís journal
Keep it simple
 

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Florists' Review Enterprises, Inc.
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