FEATURES
STORE PROFILE
Serving the neighborhood
The Grand Food Center’s bond with the community is a key part of
the floral department’s success.
Bedding plants for spring
Get the attention of garden lovers with the right products and
merchandising.
Signs for the times
Retail experts give tips on signage placement and how to design
the most effective message for each location.
Bringing 21st-century technology
to floral
Industrywide project aims to cut costs by standardizing the
global supply chain.
Christmas ready-mades
Natural accents give holiday designs a homey feel.
PLANNING AHEAD:
MOTHER'S DAY
Six months out: time to order
Sweet pink and lavender gifts are fashion-forward options that
benefit from a display showing how they would fit in the home.
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Cut Flower of the
Month
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November 2007
Departments
perspective
Industry cooperation
calendar
Merchandising ideas and planning tips
industry talk
Jeroen de Kuijer, carnation expert
merchandising merit
Ringing in sales
hot options
Perky penguins
workbench basics
Jazz up holiday greens
cut flower of the month
Winterberries
blooming plant of the month
Aphelandra
foliage plant of the month
Pilea
new products
bulletin board
"merchandising award of excellence" entry form
classifieds
ad index / editorial source
guide
pam’s journal
Keep it simple
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