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Delight your customers with orchids
All you need to know to sell these tropical beauties: retailers' expert advice, 15 popular types and care tips.
By Monica Humbard

Your silent salesperson
Learn how an effective signage program can increase profits.
By Morgan Chilson

Ready-made abundance
Suppliers update selection and formats to give shoppers more choices.
By Monica Humbard

A welcome burst of color
Shoppers count on Market Basket’s bedding plants to help
them beat the winter doldrums.
By Cynthia L. McGowan

Hot selections for spring
These novel bedding plants will ignite your garden center sales.

The hurricanes’ impact
Katrina and Rita likely will affect the retail landscape for months to come.
By Morgan Chilson

A winning strategy
Hy-Vee, Inc.’s floral display contests spur creativity and increase sales.

Make Mom happy
Selections of flowers, vases and plants will spark sales for the largest single-day holiday of the year.

Planning for spring


November 2005
Planning Ahead
Merchandising Merit
Floral Trends
Workbench Basics
Fresh Flower of the Month
Blooming Plant of the Month
Foliage Plant of the Month

Business Management Section
Bulletin Board
New Products

Pam’s Journal

Getting more info
Index of Advertisers/Editorial Source Guide

Super Floral Retailing • Copyright 2005
Florists' Review Enterprises, Inc.
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