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may 2008  vol.21 • no.5

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

COMPANY PROFILE
Draeger’s Markets: Upscale specialists
San Fransisco-area gourmet supermarkets delight their savvy customers with premium flowers perfect for entertaining.

Lilies: Always in style
Boost sales by demonstrating these popular flowers' versatility, and check out suppliers' picks for hot varieties to offer your customers.

THE SUPER FLORAL SHOW
Super Floral Show sneak peak

Check out the parade of new products that will be on display at this year's show in sunny Orlando.

Show changes to meet needs
Planners respond to attendees' feedback with session modifications and targeted topics of interest.

THANKSGIVING PLANNER
Six months out: Time to order
Help your customers prepare for the season with a traditional fall display.

Delivery do's and dont's

Here are 30 ways to increase efficiency, please customers and save money, all at the same time.

 



May 2008
 
 DEPARTMENTS

perspective
A different word-of-mouth

calendar
Merchandising ideas and planning tips

industry talk
Delivery success

merchandising merit
Reel them in

hot options
Tee time for dads

workbench basics
Double-stuffed balloons

cut flower of the month
Centaurea

blooming plant of the month
Alstroemeria

foliage plant of the month
Staghorn fern

classifieds

ad index / editorial source guide

critical mass
Setting a standard
 
 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.