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march 2008  vol.21 • no.3

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.
 
 FEATURES

STORE PROFILE
Metcalfe’s Sentry Foods: A new focus on floral
Madison, Wis., department doubles in size and enjoys a more prominent location as this store reinforces its commitment to customer service with its recent remodel.


Grow your garden sales
Here are 12 tips for getting the most out of gardening season.

Gardening facts and figures
Discover what products customers buy the most for their outdoor spaces.

Trendy tropicals
Help customers update their homes’ looks with these bold blooms.

Target your marketing, and increase your bottom line
Women, men and teens offer unique opportunities to grow floral profits.

Use floral research to boost sales
Here are easy, effective ways you can sell the benefits of flowers.

The perfect match
Let customers’ needs dictate your foliage plant recommendations; our handy guide can help.

 



March 2008
 
 DEPARTMENTS

perspective
Marketing in challenging times

calendar
Merchandising ideas and planning tips

industry talk
Administrative strategies

merchandising merit
How did this garden grow?

hot options
Easter baskets

workbench basics
Blooming with creativity

cut flower of the month
Bells-of-Ireland

blooming plant of the month
Lewisia

foliage plant of the month
Gynura

new products

bulletin board

“merchandising award of excellence” entry form

movers & shakers

classifieds

ad index / editorial source guide

critical mass
Cultivating relevance
 
 

Super Floral Retailing • Copyright 2008
Florists' Review Enterprises, Inc.