TROPICAL FLOWERS
Awesome Anthuriums
Delight customers with new colors, sizes and shapes.
by Cynthia L. McGowan
The art of selling tropicals
Build a successful program by understanding the uniqueness of
these beautiful products and who your target audience is.
by Monica Humbard
COMPANY PROFILE
Stater Bros. Markets: 70 years of
meeting customers’ needs
Southern California chain grows floral business by capitalizing
on its trademarks of quality and service.
by Cynthia L. McGowan
GARDENING
Improve your community, your image and, possibly, your bottom
line
America in Bloom program offers marketing opportunities for
supermarket florists.
by Morgan Chilson
Gardening trends and stats
Use this information to have your best bedding-plant season yet.
by Cynthia L. McGowan
Garden displays
Find inspiration from these creative contest entries.
Top-selling foliage plants
See the products plant-loving customers buy most, and get
information to keep them thriving.
by Cynthia L. McGowan
Capture Administrative Professionals’ Day business
Ensure success by catering to hurried bosses who hold the
potential for multiple sales.
by Monica Humbard
EMPLOYEE AND CUSTOMER RELATIONS
Cultivating great employees
Follow these simple tips to keep workers happy, loyal and
productive.
by Barb Wingfield
When something goes wrong
Five tips for turning dissatisfied customers into your biggest
advocates.
by Jeff Mowatt
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March 2007
Departments
perspective
The best motivator
calendar
Merchandising ideas and planning tips
industry talk
Ignacio Perez, executive president of Expoflores, the Ecuadorean
Flower Growers and Exporters Association
merchandising merit
Easter throughout the store
hot options
Easter plush
workbench basics
Blooming gift baskets
cut flower of the month
Heliconia
blooming plant of the month
Oxalis
foliage plant of the month
Maidenhair fern
bulletin board
new products
"merchandising award of excellence” entry form
classifieds
ad index / editorial source
guide
pam’s journal
Floral progress
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