Store Profile
The store within the store
Floral department more than holds its own in Stop & Shop’s
new-concept location in Boston.
by Cynthia L. McGowan
Develop a taste for the tropics
Learn how to highlight the uniqueness of tropicals while easing
customers’ fears of the unknown.
by Monica Humbard
The Supermarket Industry
Grocery store trends
More retailers finding specialization is key to survival in
crowded market.
by Amy Bauer
Job outlook
Supermarket floral design is expected to grow faster than
average.
by Amy Bauer
The super 10
Super Floral Retailing’s annual list of the nation’s top grocery
chains.
Cutting-edge floral trends
Put your department at the forefront of fashionable
merchandising and design.
Blooming plants: A market ripe for growth
Capture the attention of more supermarket shoppers, and increase
your sales.
by Shelley Urban
Super Floral Show headliners
Key session speakers to help attendees hone their business
skills.
by Monica Humbard
Contest showcases design skills
New England Produce Council’s ’70s theme draws creative entries.
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June 2006
Departments
perspective
The benefits of floral
calendar
Merchandising ideas and planning tips
industry talk
Sandy Hering, of Floral Marketing Innovations
merchandising merit
Party in paradise
hot options
Make your sales sparkle
blooming plant of the month
Hibiscus
cut flower of the month
Red ginger
foliage plant of the month
Venus’s-flytrap
bulletin board
new products
classifieds
ad index / editorial source guide
pam’s journal
Pavilions
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