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july 2009  vol. 22 • no. 7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Service soars at Blue Goose Market
Learn how this Illinois independent’s floral and gift department engages customers.

Christmas Planner
Six months out: Time to order
We’ve identified the hottest trends for the 2009 holiday season. Use this information as a guide when planning your Christmas purchases and displays.

Get ready for the hanging of the greens
Exciting styles will have shoppers in the holiday decorating mood.

Tidings of tulips
Remind customers that these beautiful bulb flowers aren’t just for spring occasions.

July 2009

Holiday planning

Merchandising ideas and planning tips

industry talk
Cross-merchandising Christmas

merchandising merit
Slide into the season

hot options
Holiday bloomers

design of the month
Glamorous Gerbera

workbench basics
Upgrade with ribbon

cut flower of the month
Christmas bush

blooming plant of the month

new products

bulletin board


ad index/ editorial source guide

critical mass
Marketing poinsettias


Super Floral Retailing • Copyright 2009
Florists' Review Enterprises, Inc.