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july 2008  vol.21 no.7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Drawing customers in at Gordy's County Market
Floral department's excellent merchandising creates shopper excitement.

Colors of the season
Get the scoop on the coming color trends for holiday 2008.

The amazing amaryllis

Discover new and unusual varieties to delight your customers this season.

Sell more blooming plants for the holidays

Proper category management makes sales jingle.

Well-rounded wreaths

Customers can choose from traditional and novel styles.

Win corporate business

Here's your how-to guide for contacting and landing lucrative new clients for the holidays—and year-round.

Six months out: Time to order

Attract shoppers with a themed holiday display of snowflakes and snowmen.

July 2008

Holiday success

Merchandising ideas and planning tips

industry talk
Poinsettia sales

merchandising merit
Cozy cabin for Christmas

hot options
Season's greetings

workbench basics
Deck the holiday table

cut flower of the month

blooming plant of the month

foliage plant of the month

new products

bulletin board


ad index / editorial source guide

critical mass
The fuel crisis

Super Floral Retailing  Copyright 2008
Florists' Review Enterprises, Inc.