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july 2008 vol.21 • no.7
Table of Contents		Cut Flower of the Month
this month Check our complete listing of feature sections, and regular departments.		poinsettia (printable PDF) If you have trouble viewing these PDF (portable document format) files, download a copy of the free Adobe Reader.

Foliage Plant of the Month		Blooming Plant of the Month
ficus (printable PDF) If you have trouble viewing these PDF (portable document format) files, download a copy of the free Adobe Reader.		euphorbia (printable PDF) If you have trouble viewing these PDF (portable document format) files, download a copy of the free Adobe Reader.

Feature Story		Feature Story
Win corporate business Here's your how-to guide for contacting and landing lucrative new clients for the holidays—and year-round.		Sell more blooming plants for the holidays Proper category management makes sales jingle.

Store Profile		Signage
Drawing customers in at Gordy's County Market Floral department's excellent merchandising creates shopper excitement.		Christmas A crucial element to any display.

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