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july 2006  vol.19 ē no.7

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Get the most from company meetings
Floral pros at all levels share how shows and
training recharge their batteries.
by Amy Bauer

Store Profile
The local connection
Independent Fiesta Market finds a niche by
placing customers and community first.
by Cynthia L. McGowan


2006 Fresh Flower Glossary
  Specialty flowers
  Roses
  Callas
  Gypsophila
  Cymbidiums
  Eryngiums
  Gerberas


Planning Ahead: Christmas
Six months out: Time to order
With Christmas just six months away, itís time to plan for this important floral holiday.

Poinsettias: Are you offering what consumers want?
Survey of retailers and shoppers shows that
red is still the top choice for both.
by Christopher J. Catanzaro and Kimberly A. Williams

Go green for the holidays
Offer your customers ready-made holiday greenery products for easy decorating and gift-giving.
by Amy Bauer

The amaryllis: Tooting its own horn
Trumpet-shaped blooms earn rave reviews from holiday shoppers.
by Monica Humbard

Holiday bloomers
Offer your customers nontraditional options with these flowering plants.
by Amy Bauer





 



July 2006
 
Departments
perspective
The personal touch

calendar
Merchandising ideas and planning tips

industry talk
Paul Ecke III, of Paul Ecke Ranch

merchandising merit
Promotion with personality

workbench basics
Fruits of your labor

hot options
Make your sales sparkle

cut flower of the month
Allium spp.

blooming plant of the month
Campanula spp.

foliage plant of the month
Sago palm

new products

bulletin board


classifieds

ad index / editorial source guide

pamís journal
Dare to be different
 

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