Get the most from company meetings
Floral pros at all levels share how shows and
training recharge their batteries.
by Amy Bauer
Store Profile
The local connection
Independent Fiesta Market finds a niche by
placing customers and community first.
by Cynthia L. McGowan
2006 Fresh Flower Glossary
Specialty flowers
Roses
Callas
Gypsophila
Cymbidiums
Eryngiums
Gerberas
Planning Ahead: Christmas
Six months out: Time to order
With Christmas just six months away, it’s time to plan for this
important floral holiday.
Poinsettias: Are you offering what consumers want?
Survey of retailers and shoppers shows that
red is still the top choice for both.
by Christopher J. Catanzaro and Kimberly A. Williams
Go green for the holidays
Offer your customers ready-made holiday greenery products for
easy decorating and gift-giving.
by Amy Bauer
The amaryllis: Tooting its own horn
Trumpet-shaped blooms earn rave reviews from holiday shoppers.
by Monica Humbard
Holiday bloomers
Offer your customers nontraditional options with these flowering
plants.
by Amy Bauer
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July 2006
Departments
perspective
The personal touch
calendar
Merchandising ideas and planning tips
industry talk
Paul Ecke III, of Paul Ecke Ranch
merchandising merit
Promotion with personality
workbench basics
Fruits of your labor
hot options
Make your sales sparkle
cut flower of the month
Allium spp.
blooming plant of the month
Campanula spp.
foliage plant of the month
Sago palm
new products
bulletin board
classifieds
ad index / editorial source guide
pam’s journal
Dare to be different
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