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STORE
PROFILE
Creating a floral niche
Newport Avenue Market finds success with
tropicals, gift baskets and great service.
Valentine’s
Day inspiration
Get ideas for your promotion from entries to our
2010 contest.
The state of
the industry
The future still is challenging, but floriculture
has the products, people and message to overcome and thrive.
DEPARTMENTS
perspective
Consumer insights
calendar
Planning tips for the next six weeks
industry talk
Quality guarantees
hot options
Valentine’s Day balloons
design of the month
Swirled sentiments
workbench basics
Cheerful hearts
cut flower of the month
Hybrid tea rose
blooming plant of the month
Miniature rose
“merchandising award of excellence” entry form
around the industry
new products
classifieds
ad index/editorial source guide
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January 20111
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