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january 2011  vol. 24 • no. 1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.

Creating a floral niche
Newport Avenue Market finds success with tropicals, gift baskets and great service.

Valentine’s Day inspiration
Get ideas for your promotion from entries to our 2010 contest.

The state of the industry
The future still is challenging, but floriculture has the products, people and message to overcome and thrive.


Consumer insights

Planning tips for the next six weeks

industry talk
Quality guarantees

hot options
Valentine’s Day balloons

design of the month
Swirled sentiments

workbench basics
Cheerful hearts

cut flower of the month
Hybrid tea rose

blooming plant of the month
Miniature rose

“merchandising award of excellence” entry form

around the industry

new products


ad index/editorial source guide

January 20111

Super Floral Retailing •
 Copyright 2011
Florists' Review Enterprises, Inc.