Call us at 1-800-355-8086
january 2008  vol.21 • no.1

Committed to providing information and strategies to help sell more product, enhance business efficiency, and increase profits for supermarket and mass-market florists.



The state of the industry

A challenging economy in 2007 put stress on all segments of the floriculture sector.


Red rose raves

Review these ruby-hued favorites in advance of Valentine’s Day.


Favorite Valentine’s Day displays

Contest entries reveal supermarket florists’ outstanding merchandising efforts.



A&P’s new concept in fresh

Floral is one of the showcase departments in the company’s prototype store.



Holiday Planner 2008

Display ideas and sales data for the year’s biggest promotions.


Poinsettias for the 2008 holiday season

Expect consumers to seek out more color choices, higher quality and more gift options when buying these popular plants for next year.


January 2008



Changing roles



Merchandising ideas and planning tips


industry talk

Growth strategies


hot options

Balloons for Valentine’s Day


workbench basics

The perfect dozen


cut flower of the month



blooming plant of the month

Chenille plant


foliage plant of the month

Polka-dot plant


bulletin board


new products


movers & shakers


“merchandising award of excellence” entry form




ad index/editorial source guide


critical mass

A plan for 2008



Super Floral Retailing • Copyright 2007
Florists' Review Enterprises, Inc.
Site management by Tier One Media