Page 6 - Super Floral > February 2018
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WHEN FIRE STRIKES







               // MERCHANDISING MERIT //





                        THE SPENDING





                        OF THE GREEN





                        A CALIFORNIA STATER BROS. STORE FINDS A POT OF GOLD

                        WITH ENTICING ST. PATRICK’S DAY DISPLAYS.
               SUPER FLORAL / FEBRUARY 2018










































                          The luck of the Irish befell the floral department at Stater Bros. Markets No. 174 in Wildomar, Calif.,
                        when Prea Jones, GMC/Floral, created this festive multiunit display themed “Taste the Rainbow –
                        Go Green” for St. Patrick’s Day 2017. One product vignette featured flowering plants, including flowering
                        shamrocks (Oxalis) and white Chrysanthemums dressed in green pot covers, as well as a wide variety of house-
                        plants, which were promoted as “good luck charms” because of their ability to improve one’s physical and
                        emotional health and well-being. St. Patrick’s Day-themed balloons accented the plant display, as did the
                        cross-merchandised “leprechaun food,” including Lucky Charms cereal; Skittles “rainbow” candy; and
                        cupcakes, cookies and other green goodies from the bakery department. Other product vignettes featured
               superfloral.com
                        assortments of decorative accessories, and together, the displays produced sales that had store management
                        singing When Irish Eyes Are Smiling. n
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