Page 9 - Super Floral > January 2018
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at Hy-Vee in Indianola. In 2004, I   in Des Moines, Iowa, was one of   Design Challenge” Grand Island,   SUPER FLORAL / JANUARY 2018
                  moved to Des Moines and worked    those companies pushing the educa-  Neb. (#1221)
                  as a designer and then manager.”    tional levels of design to the max.
                  ~ Anna Young, HyVee “Extreme                                 “Store visits are huge within our
                  Design Challenge” Finalist West   How are you able to continue   own market in the KC metro, and
                  Des Moines, Iowa (#1888)      your floral learning experi-  whenever I’m out of town, I make
                                                ences (education) through    sure to poke my head into as many
                    Many grocers are not waiting for   HyVee? … and on your own?  Hy-Vee and privately owned floral
                  outside sources to recognize their                         shops as I can. Within the Hy-
                  talented designers and managers   “Through interaction with the   Vee family is always fun because
                  and have taken it upon themselves   floral teams for other stores, the   another store will get the same
                  to further educate and challenge   design competition, trade publi-  product as you but do something
                  these employees to be the best they   cations, and through the AIFD   completely out of the box that my
                  can be. From creating in-house   National Symposium.” ~ Dan   team wouldn’t have thought of.”
                  design/educational events and en-  Kotecki, AIFD 2nd-place winner    ~ Jordan Statz, 3rd-place win-
                  couraging the attendance of outside  HyVee “Extreme Design Chal-  ner HyVee “Extreme Designs
                  floral and event industry happen-  lenge” Brooklyn Park, Minn.   Challenge” Overland Park, Kan.
                  ings, through participating in design  (#1040)             (#1508)
                  competitions to consistently test                                                  
                  their skills, grocers are leading their   “I have taken a few hands-on   Over the course of two months,
                  own floral teams to a better under-  classes through some of my local   four cities – Des Moines and Cedar
                  standing the industry that they are   wholesalers and the competitions   Rapids, Iowa; Omaha, Neb.; and
                  in. From early August 2017 through   they put on.” ~ Shannon Ahlman  Kansas City, Mo., – played host to
                  November 11, 2017, HyVee, based   1st-place winner HyVee “Extreme   HyVee’s floral “Extreme Design   9
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