Page 6 - Super Floral > January 2018
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// Merchandising Merit //

                      LET THE GAME BEGIN

               SUPER FLORAL / JANUARY 2018

                      A PUBLIX STORE IN PONTE            Debbie Riley, floral specialist   quets, vases in team colors from
                      VEDRA, FLA., SCORES A            at Publix Sawgrass Village   Syndicate Sales, “This Bud’s
                      TOUCHDOWN WITH THIS              (store #1437) in Ponte Vedra, Fla.,   for You” rose “bud vases” in Bud
                      ENTICING SUPER-BOWL              scored points with customers with   Light beer bottles, and Patriots
                                                       her Super Bowl LI display last
                                                                                    and Falcons helmet-shaped foil
                      DISPLAY                          January and February. The 51st   balloons. Debbie also incorpo-
                                                       annual NFL championship game   rated cases of Bud Light beer into
                                                       pitted the New England Patriots   her display.
                                                       against the Atlanta Falcons (the
                                                       Patriots won 34 to 28) on Feb. 5,   Due to game-changing efforts
                                                       2017, in Houston, Texas.     of this Publix MVP, sales in Deb-
                                                                                    bie’s department during the week
                                                         Debbie’s creative and enticing   before the Super Bowl increased
                                                       display featured touchdown-  a whopping 100 percent over the
                                                       themed arrangements in football   same period the previous year.
                                                       containers, “Game Day” bou-
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