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super floral                                               // Team & Contributors //






                               P.O. Box 4368
                             Topeka, KS 66604
                        (800) 367-4708 n (785) 266-0888
                             Fax: (785) 266-0333
                            www.superfloral.com
                         President/Publisher Travis Rigby                                                      SUPER FLORAL / JANUARY 2018

                               editorial                                                Alena Maschke
                                                                                       Palm Springs, Calif.
                          Editorial Director David Coake                               alenamaschke.com
                         Assignment Editor Brenda Silva
                        Editorial Assistant Lori McNorton
                                                             Kasey Cronquist, IOM, PFCI
                                                          California Cut Flower Commission
                            Contributing Writers            (CCFC) & Certified American
                              Cindy Hanauer                      Grown Flowers
                              Debra Prinzing                    Sacramento, Calif.
                           Kristine Kratt, AIFD, PFCI     kasey@americangrownflowers.org
                          Bill Schaffer, AIFD, AAF, PFCI
                                design
                         Art Director Kathleen Dillinger                                 John C. Harper
                          Graphic Designer Nicole Liu                                    Grapple Media
                                                                                         Brooklyn, N.Y.
                              advertising                                              john@grapple.news
                       Advertising Sales Director Lisa Strydom
                      Senior Media Consultant  Carolina Mojena
                         Account Executive Teresa Salts
                        Account Coordinator Ralph Granger
                              circulation                         Stan Pohmer
                      Circulation Coordinator Brenda Wettengel  Pohmer Consulting Group
                                                                Minnetonka, Minn.
                    Wholesale and Retail Florist Account Executive  spohmer@pohmer-consulting.com
                              Mary Lou Clark
                            Circulation/Book Sales                                      Charlie Hall, Ph.D.
                               Marty Bean                                              Texas A&M University
                                 Judy Bent                                            College Station, Texas
                                                                                      charliehall@tamu.edu
                             technology
                       Director of Technology Shawn Cusolito
                           editorial advisers
                       John Agnew, Whole Foods Market, Inc.
                                                                 Christine Wright
                      Bill Byland, N.G. Heimos Specialty Plants/  Happy Valley, Utah
                               Micky’s Minis
                         Debora Coleman, Albertsons LLC      chriswright200@yahoo.com
                       Kevin Coupe, MorningNewsBeat.com                               Deborah M. Thompson
                           Steve Daum, Floralife, Inc.                                  Hobe Sound, Fla.
                           Debbie Loche, Roche Bros.                               d.thompson67217@gmail.com
                          Ben Pauley, Passion Growers
                       Stan Pohmer, Pohmer Consulting Group
                       Cindy Rapshus, The Roy Houff Company

                          subscription rates
                     Qualified readers in the United States: No charge  Andrew Kennedy
                    Unqualified readers in the United States: $35 per year   FoodLogiQ                         superfloral.com
                        All foreign subscriptions: $50 per year   Durham, N.C.
                            Additional fee for foreign       akennedy@foodlogiq.com
                            airmail subscriptions: $30 per year                        Santiago Cock-Rada
                     Single copy price: $4 + $2 S&H per issue - U.S. only                Liberty Blooms
                For international shipping email sfrsub@superfloral.com for quote         Miami, Fla.          5
                      Circulation customer service: (800) 367-4708                  santiago@libertyblooms.com
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