Page 3 - Super Floral > December 2017
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table of contents

             December 2017 / vol. 30, no. 12 /


                                                                        4   perspective
                                                                            Passion and goodness still rule this industry.
                                                                        6   merchandising merit
                                                                            Valentine’s Day folklore and traditions open
                                                                                    the door for creative display options.
                                                                      10    design of the month
                                                                            Spread good cheer with this bedecked
                                                                                    blooming plant
                                                                      12    workbench basics
                                                                            Seasonal accompaniments quickly change
                                                                            the look and feel of any arrangement.
                                                                      16    holiday plant
                                                                      18    fresh finds
                                                         24           20    trends
                                                                            Christmas Trend: Woodsmoke

                                                                      22    the super floral Q&A
                                                                            Kate Penn, newly appointed CEO of SAF, shares
                                                                                    personal and professional insights that have
                                                                            fueled her success.
                                                                      41    classified ads, advertisers index,
                                                                            and product and editorial source guide
                                                                      42    stats & facts
                                                                            Holiday spending


                                                                     14     Managing Holiday Stress
                                                                            Ten tips for creating a happy and productive
                                                                            work environment during the holiday season.
                                                                      24    New Cut Flowers
                                                                            Breeders showcase their latest floral creations.
                                                                      28    U.S. Cut Flower Supply Report
                                                                            Data reveals domestic production an
                                                                            international importers remain robust for
                                                                            the U.S. market, despite challenges.
                                                                      30    Supply-chain Innovations
                                                                            Changing the way business is done.
                                                                      32    The Vases Runneth Over
                                                                            Hy-Vee shoppers in Albert Lea, Minn., enjoyed
                                                                                    a vase giveaway from Syndicate Sales.
                                                                      34    PMA Fresh Floral Summit Highlights

                                                                      36    WFFSA Conference Highlights
                                                         38           38    Proflora Highlights

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