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table of contents

July 2017 / vol. 30, no. 7 / www.superfloral.com  departments

                                    24              4	 perspective
                                    34            	 The most wonderful time of the year

                                                    6	 planning tips
                                                  	 Calendar and merchandising ideas

                                                    8	 merchandising merit
                                                  	 Holiday tribute

                                                  10	 design of the month
                                                  	 Gilded glamour

                                                  12	 workbench basics
                                                  	 Holiday sparkle

                                                  14	 cut flower
                                                  	 Ilex / Winterberry

                                                  15	 blooming plant
                                                  	 Cyclamen

                                                  18	 fresh finds
                                                  38	 around the industry
                                                  41	 classified ads
                                                  	 advertisers index
                                                  	 product source guide
                                                  42	 stats & facts
                                                  	 Christmas sales

                                                  features

                                                  16	 The Super Floral Q&A
                                                  	 Discover the passions that drive Christine
                                                  	 Boldt, AFIF’s executive VP.

                                                  24	 The Titans of Evergreens
                                                  	 Find out how Christmas greens get from the
                                                  	 fields to floral retailers across the country in
                                                  	 just a few short weeks.

                                                  28	 Festive Forecasting 2017
                                                  	 A look at four top Christmas merchandising
                                                  	 and product themes.

                                                  32	 What To Do When Your Snaps Are Draggin’
                                                  	 Planning, surviving and rising above the
                                                  	 summer sales slump.

                                                  34	 Holiday Product Trends
                                                  	 Your Christmas buying and design guide
                                                  	 culled from this year’s gift markets.

                                                  On the Cover
                                                  A Christmas products display in Vickerman Company’s showroom
                                                  at AmericasMart Atlanta.

                                                  3july 2017 / www.superfloral.com
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